Genre: this is a horror film trailer it involves violent scenes and also involves psychological terror , you can easily tell this is a horror movie because of the frightening images, the sound, low key lightening and most especially mise en scene also at the start of the clip the subtitles saying '' behind her smile and inside her body'' gives the audience an idea that she not who she seems and there more to her. you can also tell she the main character in the movie as the trailer revolves around her.
Narrative : this movie is about a teenage cheerleader who gets taken over by an evil spirit after a group of young upcoming musicians try to use her for a ritual so they can become famous but the ritual required a female virgin and it all went wrong as she was not a virgin and the ritual wasn't performed properly she found herself craving human flesh and killing boys, she became immortal and her wounds heal almost as soon as they had occurred she was no longer human inside her body lived a demon.
Representation : this trailer portrays a different representation of women and its not similar to the typical stereotype the media always portray them as in films and magazine in this trailer/movie the women are perceived as strong although demonic but they are seen as the one in power and males are seen as the victims because she kills boys as they are her target so they are seen as preys in this trailer. also was also sexualized in this trailer being a cheerleader, looking pretty and sexy which is one of the stereotypes the media portrays about young girls in films.
Audience : the target audience for this movie/trailer would more likely be students and young adult as the story line is based on a young cheerleader and happenings around school especially to male students, the audience also have to be interested in watching horror films and be able to deal with the terror involved in the clip. women/young females might like this movie more because it portrays women as strong, smart, willing and defensive and they are not the actual victims in the trailer. young males might like it because women are being sexualized and the main character is seen as sexy and beautiful.
Media language : Cinematography
Close ups of characters and zooms used to show facial expressions of realization, shock and fear, instilling those emotions into the audience too. The master shot of the girl in the river swimming and the close up of her face looking creepy and unusual at beginning sets the theme and tone for the entire trailer and film, the wide shot of her performing at the school game in her cheer leading outfit gives the audience a sense of who she is and what role she plays in the movie. eye level shots are used to shows the facial expressions of her victims showing they were of same age group. medium close ups of her using seduction to get her male victims and pov shots of her attacking and killing her victims.
we also had a two shot when two students talk about her being evil.
Editing
Fast straight cuts are used in clip when she moves in to eat her victim (the guy in the school shirt in the woods) this builds up suspense and anticipation within the trailer. there was lots of fade in and out used in the trailer in order to show different scene to infuse fear and psychological terror to the audience. it also uses zoom to zoom in on the victims and show their facial expressions as well as play on the audience primal fears.
Sound
They used
non-deigetic music in most parts of the trailer and at the beginning of the trailer the voice overs talks in a creepy voice reading the subtitled texts on the black screen creates suspense and tension immediately setting the tone for horror film. the diegetic sounds of lights
suddenly shutting off along with screams from characters shown in the clips has
the intention of making the audience jump and induce fear, as its of the horror
genre. voices can be heard in time with the fades, adding suspense and tension to the trailer.
Mise-en-scene
The clothing of all the characters are casual and normal, adding
an element of unexpected dander to the film purely through costumes.
Most of the
shots are in low-key lighting, associated with horror, to show the dark
nature of the film. The locations shown in the trailer,is mostly the school showing what going on in and around the school and how it works with the movie thereby giving the audience a link to the miseries in the trailer
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